Müller’s Mühle rice with a new look. With immediate effect, the rice products of Müller’s Mühle can be found on the shelves of the food retail industry with a more up-to-date and emotional design. The front of the folded box focuses on the anticipation a second before consuming the product. Cooking times are indicated by large figures, which facilitate selection of the right product if for example you do not have much time. Clear text and visual language on the back conveys diligence and competency during processing as well as the quality of the products. The information on nutritional value helps for proportioning and preparation, which is especially useful for rice diets.

The real eye-catcher and signal for consumers is the logo with the well-known Müller figure: The logotype and figure are considerably larger on the white background, with a gold and red frame. The folded box is generally kept in elegant dark colours, and depending on the food type, changes into red (classical varieties like long grain and brown rice), or into blue (selection specialities like basmati and risotto).

What is also new is the seal „Mühlen quality since 1893” on the front of the package. In this reference to the year Müller’s Mühle was founded, the values tradition and quality are clearly emphasised.